The United States Health Care Disparity - 1483 Words

The U.S. healthcare has been dealing with disparities for centuries. These disparities can be racial, social, or economical. The disparities are easier to see when compared to other reference points, such as policies, procedure or protocol. Williams Torrens, 2008 list several disparities when it comes to patient care, such as minorities are less likely to get diagnosed with cancer verses whites, patients with lower socioeconomic statuses are less likely to received diabetic services, and many more. In order to eliminate some there disparities it must first be recognized by others that it is a serious problem. These problems have been around for years; therefore the public must put pressure on the policymakers to promote change. In order†¦show more content†¦There are certain steps to developing a health care policy. The first is the action taken after a legal or judicial decision can often lead to the creation of a new health policy or program. This can stem from any legal action taken against a physician or insurance company by a patient or their family. The second step is to develop the regulation, guidelines, and implementation for the new program, as they have been described in the new law. Many believe that the new health polices should be form by policy experts, but the use of health care professional can serve as an asset in developing these polices. Health care professional are truly the resident experts when it come to health care need. They can provide valuable information for implementing a policy. Health care professional who are adamant about a particular health issue can become for involved by helping to create prevention measure and education the public. One example would be to speak a public health functions or help create educational publication about a health issue. Health professionals can also promote the proposal of new legislation they feel can benefit the health care industry. They can also support the proposed legislation of o ther health professional. Due to their expert levels they are more likely to make a difference in

Computer Systems P6 M3 - 1572 Words

Aminullah Said BTEC IT Level 3 Unit 2: Computer systems P6 P7 M3 SYSTEM SETTINGS I WILL BE CONFIGURING SYSTEM SETTING FOR MARIA. To configure settings for Maria, I will need to access the control panel which holds all the settings which allows to me to adjust certain features of the computer. Maria has some needs that I need to adjust. You can find this in desktop clicking on the windows button on the bottom left. CONTROL PANEL SETTING POWER (SAVING) MANAGEMENT OPTIONS To access power management options, I will need to search for power options on the control panel. Now, I click on the ‘Balanced option. This is because this will save energy whilst having optimum results in performance. CHANGING THE MOUSE BUTTONS To access†¦show more content†¦Then, I click on the sub-heading called sharing. Also, I then press share on the popup. On the next page, I change 8851 to everyone then press share. I did this so Maria can share her work with her colleagues and allow everyone or her colleague s access to the work. ADDING LANGUAGE To access language management, I need to be in the control panel. Once I found region and language, I clicked it. On the next page, I clicked change keyboard. Which brought up the ‘add input language list. I scrolled down for Spanish, then I clicked ok to apply Spanish to the language/ keyboard option. This is because Maria is a Spanish teacher and might need to use the Spanish keyboard as its different to the English keyboard. SYSTEM FUNCTIONALITY What am I testing? How and why am I testing? Result of the testing? Evidence of testing? 1. Power saving To access power management options, I will need to search for power options on the control panel. Now, I click on the ‘Balanced option. This is because this will save energy whilst having optimum results in performance. Successful – the correct power saving option is set. 2. Mouse buttons To access the mouse settings, I will need to search for ‘mouse on the control panel. Now, I click on the first option which is ‘Switch primary and secondary buttons . This is because Maria is left handed so it makes it easier for her if the button on the right is the primary button. Successful – the buttons have switched as Maria sShow MoreRelatedIT BTEC 3 UNIT 9 Assignment 2010710 Words   |  7 Pagesï » ¿BTEC National Certificate/Subsidiary Diploma in IT Portfolio Evidence for Unit 9 – Computer Networks (2010) You MUST provide coursework for ALL of the ‘P’ tasks or you will not pass this piece of work. To gain a Merit you must, satisfactorily, complete all of the ‘P’ and ‘M’ tasks and gain a Distinction you must, satisfactorily, complete all of the ‘P’, ‘M’ and ‘D’ tasks. The assessment grid attached to this piece of coursework will help you. Section 1: Networks P1/P2/M1 You are working asRead MoreUnit 29 Essay976 Words   |  4 Pagesassignment is my own original work. 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Copyright is type of legal right which protects work produced by you once your idea has been verbally and physically expressed. The name of the current copyright act in the UK is the â€Å"Copyright, Designs and Patents Act† which was founded in 1988. The act lays out a ‘rule book’ as such which focuses how a piece work can be used. This underlines the rights that both the owner of the work has andRead MoreEnergy expenditure, intake and balance1852 Words   |  8 Pagesaccuracy of the results. Callipers results are still very accurate but do not have the same precision of hydrodensitometry results, you also have to take in account human error as this could affect them and this isn’t possible in hydrodensitometry as computers conclude the results. 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You wouldn’t expect the monitor screen to have a scratch on it. You would want it in good quality condition. -The second condition the organisation

Choosing Destiny Essay Example For Students

Choosing Destiny Essay Throughout life, one will encounter many ups, downs, highs and lows. Its quite obvious that some will handle the downs and lows better than others. These problems can range anywhere from something serious such as family conflicts, or it may be something foolish like laundry issues. Others find that their lows in life are due to the fact that they face the same daily obstacles, and tend to get annoyed with the repetition behind them. Life all of a sudden seems to have no particular meaning, and a person begins to feel worthless. Life in itself is repetitive, however a person can only take so much until they begin to need a serious modification. The concept stated above is demonstrated in A Jest of God by Margaret Laurence and The Book of Eve by Constance Beresford-Howe. In A Jest of God, Rachel is deprived of a fulfilling lifestyle mainly because of the limits she is placed under by her mother. Day in, and day out, Rachel is living a confined life and feels there is no possibility of changing it. Her sister Stacey has married and moved away and Rachel is the only support her mother has. Rachel feels obliged to provide and care for her. After her affair with Nick Kazlik, Rachel begins to have a different outlook on life and therefore decides to change it drastically. In The Book of Eve, Eve is restricted to some of lifes simple things such as going out for walks. Her husband Burt is afraid of fire and resents being left alone even for short intervals. After Eva decides to leave, she experiences a whole new lifestyle. Eva now has enough time to go out for strolls, shop, and is still left with too much time in which to contemplate her situation. In each novel its evident that the protagonists are getting fed up with their lives and are taking matters into their own hands. In A Jest of God the protagonist is Rachel, a thin, tall, lanky teacher in the town of Manawaka. Rachel lives with, supports and cares for her mother despite her somewhat negative feelings towards her. Rachels sister Stacey does not care to visit her mother, and clearly does not have any intentions of attending to her medical needs. Therefore, Rachel is left with an awfully irritating mother who criticizes and controls her life wherever, and whenever she gets the opportunity to do so. At the age of thirty-four, Rachel is unmarried and living with her mother. Her life revolves mainly around her grade one class at the school she teaches, and her wonderful mother. She doesnt exactly associate with many people except for Calla, a teacher at her school and Willard Sidley, the principal of the institution. Rachel rarely goes out except for the occasional movie with Calla. Calla frequents a local Tabernacle, and quite often invites Rachel to go along. However, she does not feel comfortable attending such a place and rarely agrees to going. Willard also invites Rachel to dinner with his wife and a friend, but Rachel doesnt necessarily appreciate their company and declines the offer. As a result of her ordinary life, Rachel begins to long for something different, particularly a husband. The person to thank for Rachels change is Nick Klazik. He comes into her life as a wake up call! As Rachels sexual affair with Nick becomes more intense, the reader notices a significant change in Rachels outlook on life. Until Nick came along, she kept more to herself and thought of nothing more than living a day to day humble life. However, Nick brought out the best in her and its clear that Rachels ideas about her future begin to change drastically, particularly regarding children. .uff82fcf454b25f24c97231ec6398fb81 , .uff82fcf454b25f24c97231ec6398fb81 .postImageUrl , .uff82fcf454b25f24c97231ec6398fb81 .centered-text-area { min-height: 80px; position: relative; } .uff82fcf454b25f24c97231ec6398fb81 , .uff82fcf454b25f24c97231ec6398fb81:hover , .uff82fcf454b25f24c97231ec6398fb81:visited , .uff82fcf454b25f24c97231ec6398fb81:active { border:0!important; } .uff82fcf454b25f24c97231ec6398fb81 .clearfix:after { content: ""; display: table; clear: both; } .uff82fcf454b25f24c97231ec6398fb81 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uff82fcf454b25f24c97231ec6398fb81:active , .uff82fcf454b25f24c97231ec6398fb81:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uff82fcf454b25f24c97231ec6398fb81 .centered-text-area { width: 100%; position: relative ; } .uff82fcf454b25f24c97231ec6398fb81 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uff82fcf454b25f24c97231ec6398fb81 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uff82fcf454b25f24c97231ec6398fb81 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uff82fcf454b25f24c97231ec6398fb81:hover .ctaButton { background-color: #34495E!important; } .uff82fcf454b25f24c97231ec6398fb81 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uff82fcf454b25f24c97231ec6398fb81 .uff82fcf454b25f24c97231ec6398fb81-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uff82fcf454b25f24c97231ec6398fb81:after { content: ""; display: block; clear: both; } READ: pearl harbor EssayRachel mentions quite often her studies of babies and their mothers. Rachel will speak of a baby and automatically give reference to a book she read regarding the same topic. For the first time, Rachel feels loved and begins to consider marriage and a family. For Rachel, the only family she has is her mother. She has no sense of having something of her own, such as a husband and children. Nick has been the change in Rachels life. He was the one responsible for taking Rachel out of her daily routines. Nick was the source of amusement for Rachel. Rachel changed mainly after her close encounter with motherhood. Regardless of what society would think of her, Rachel was willing to keep her child. For Rachel it would be an escape from her present life. This baby is just what Rachel needed, someone she could love and care for, someone that was part of her. After Rachel discovered that she wasnt pregnant but actually had a tumor, she took her life into her hands. Until then it had been partially or almost fully controlled by her mother, but things were just about to change. Life had to change for Rachel. The whole concept of living in the same small town, with the same people was getting to her. Rachel was watching everyone else grow up, except herself. She barely recognized students she had taught in grade one because they had obviously changed. However, her students recognized her, same old Miss Cameron! Thats exactly why things were getting out of hand. Rachel was getting older and nothing was changing. Thats why she decided to move, because it was time. For once, Rachel did not consider her mothers suggestion to stay in Manawaka. She insisted on leaving and that would be the final say. A new city would bring a new job, new friends, and hopefully, a whole new lifestyle. In A Jest of God, the reader is guided through Rachels problem throughout the novel as the plot unfolds. The reader only finds out how Rachel intends to deal with her dilemma at the end of the book. In The Book of Eve the novel begins with the drastic change and we get to live through Evas different lifestyle with her. Every so often she mentions what caused her to leave, and so we are not informed all at once of her reasons for leaving, but gradually throughout the story. In The Book of Eve, Eva is getting frustrated because her sick husband is treating her as a servant. Eva finds herself following a very strict lifestyle due to Burt and she therefore runs away. She runs not only from the servitude of nursing Burt, but also from running the house, shopping, cleaning up and that dull routine. Its actually quite selfish of Eva to leave Burt after being devoted to him for forty years, however, she had to act quickly because her life was slowly being consumed. Eva has changed in order to accommodate to her needs. In this case, her needs are nice and simple. What Eva needs is solitude; she needs time to be with herself. Now that Burt is no longer a burden to her, she can lead her own life and make her own decisions without the constant worry of his harassment. Due to Eves spontaneous departure from home, she had to begin a new way of living. Now Eva is not as financially stable as she was with Burt, yet she still manages. She deprives herself of some things that wouldve been essential to her in any other situation, in order to save money. She eats soups and other foods that are cheaper, but not necessarily healthier for her. Eva declines money that her son Neil offers to her. Since Eva was the one to leave Burt, she feels that its in her best interest not to depend on any money from him or from her son. If Eva did receive any donations from her son, it would be as if she had lost her battle. If she accepted them, it would be like saying that yes she couldnt support herself. One of Eves quests was to be able to take care of herself and therefore she was not susceptible to any offerings. .u470bda86efee1c9ddcb065bcf9fc80e7 , .u470bda86efee1c9ddcb065bcf9fc80e7 .postImageUrl , .u470bda86efee1c9ddcb065bcf9fc80e7 .centered-text-area { min-height: 80px; position: relative; } .u470bda86efee1c9ddcb065bcf9fc80e7 , .u470bda86efee1c9ddcb065bcf9fc80e7:hover , .u470bda86efee1c9ddcb065bcf9fc80e7:visited , .u470bda86efee1c9ddcb065bcf9fc80e7:active { border:0!important; } .u470bda86efee1c9ddcb065bcf9fc80e7 .clearfix:after { content: ""; display: table; clear: both; } .u470bda86efee1c9ddcb065bcf9fc80e7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u470bda86efee1c9ddcb065bcf9fc80e7:active , .u470bda86efee1c9ddcb065bcf9fc80e7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u470bda86efee1c9ddcb065bcf9fc80e7 .centered-text-area { width: 100%; position: relative ; } .u470bda86efee1c9ddcb065bcf9fc80e7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u470bda86efee1c9ddcb065bcf9fc80e7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u470bda86efee1c9ddcb065bcf9fc80e7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u470bda86efee1c9ddcb065bcf9fc80e7:hover .ctaButton { background-color: #34495E!important; } .u470bda86efee1c9ddcb065bcf9fc80e7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u470bda86efee1c9ddcb065bcf9fc80e7 .u470bda86efee1c9ddcb065bcf9fc80e7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u470bda86efee1c9ddcb065bcf9fc80e7:after { content: ""; display: block; clear: both; } READ: Thermal Energy EssayAll the suffering and economizing that Eva goes through is basically to prove not only to others, but mainly to herself, that she doesnt have to put up with other peoples problems. In this case, since the problem is her husband, it makes it that much more difficult to restrain herself from returning home. Eva must have complete dedication to herself and to her goals to allow for such heartless behaviour towards others. Eva is better off in the sense that she has her solitude, yet she still has friends. Not only does Eva have friends, but she also still has a sex life. Leaving Burt did not mean Eva was now going to become a nobody, and she made sure of that. Over the course of the novel, Eva did change considerably. Change isnt possibly the best word, but rather recognition. The most important outcome of Eves escape was discovering more about herself. Had she not been so incredibly courageous to leave Burt, she wouldnt have been able to learn from her life experiences. When comparing Rachels character to Eves, its ridiculous to assume they were under the same circumstances. Eves life and Rachels were two completely different sagas. However when seriously thought out, they are both pursuing the same thing. Both women were indeed struggling to achieve their own wants and needs when surely these needs were in conflict with other family members. Life is like a movie. When the movie comes to the end, its rewound and everything starts all over again. Every day in life can be compared to a movie quite easily. Day after day, the same routine tends to occur. Whether or not one wishes to modify that routine, is based on their strength, courage, determination and physical and mental capacity.

Marketing Logistics and Retail Management

Question: Discuss about the Marketing Logistics and Retail Management. Answer: Introduction: Myer is Australias full line departmental store trading in all the states and one of the territories of Australia. It deals with range of womens and mens wear, childrens clothing, footwear, accessories, toys, books, homeware, electrical goods, cosmetics, food and travel goods. It is Australias largest departmental stores and has always remained consistent with latest style and fashion trends. Myers has about 67 retail store across main location in Australia that offers their well-recognized brands to customers and the enhanced online and digital platforms have boost their sale. Currently 55,000 stakeholders, 1200 suppliers, large number of customers and 12,500 team members deal and engage with their brand. In 2013, their total sales generation was about $3.1 billion (Myer 2017). Their main orientation towards marketing is to bring a transformational change in retailing by dealing with creative agency who will take into the digital future. Under their current creative agency, Badgar Ogilvy, they are changing their channel mix and moving to a digital model. However despite digital marketing, they also give value to advertising and catalogues promotion. Their aim is to deliver more focused offer to customer and they are reviewing their suppliers to align with their strategic priorities and their vision of Myer way of working (Oliver 2017). It major product offering is the apparels and the main supplier is PVH heritage supplier who offer brands like Van Heusen, Calvin Klein, Pierre Cardin and Tommy Hilfiger. Through their new Myer brands like Seed, French Connection, Nine West, Zara and H M, they are offering fashion-driven as well as accessible products to customers (Traill-Nash and Traill-Nash 2017). Analysis of 5Cs of the Company Company: One of the biggest strength of the Myer is the presence of its departmental store at prime locations in Australia and its chain of mid to high range departmental store. Their New Myer brand strategy has helped to provide a variety of choices to customers at an affordable cost. Their customer-focused strategy has helped them to build their strong brand presence and reputation in Australia (Inside Retail 2017).However one key weakness is that their customer base is limited to Australia and they do not have a global presence. This is because of under-developed distribution channel which serves only in restricted locations in Australia. Despite this, Myers have the opportunity to build their global reputation as retail store by partnership with foreign players and developing innovative promotional strategies. This might not be easy in the presence of threats like changing customers preference and their more cautious attitude in terms of spending (Lee and Lee 2015). Customers- Myer is particularly offering their product range to middle class and upper middle class individuals in Australia. It is difficult for the retails departmental store to target all segments in Australia due to changing customers preference day by day. According to Roy Morgan value segments, the Myer customers in Australia are conscious about health and fitness. They are more likely to go for short holidays and use media considerably. Hence, based on this analysis of customers attitude, Myers plan their marketing strategies and promotional activities for their brands. Collaborators- Through the Myer Supplier of the Year Awards, Myer recognize all those brands, designers and other partners who play a role in delivering innovative retail experience to the customers. In 2016, M.A.C was declared Myers coveted Supplier of the Year by their innovative ways to engage customers. The general manager of M.A.C was their key business partner and Toni Maticeski was declared the best designer of the year for his fashion-forward creations. Other partners of Myers include the advertising agency who provide community support and the Group Managing Director who play a role in the creative process of retail business at Myer (Govender and Govender 2017). Competitors- David Jones Limited, another Australian departmental store is one of the biggest competitors of Myers. David Jones also has about 37 departmental stores nationwide and their marketing strategy is giving stiff competition to Myer. Both have similar business strategies and due to this competition in the market, they have struggled to reach their target sales figure. For example, Myer has been invested in renowned female figure, Jennifer Hawkins, Miss Universe 2004 to promote their brands. In the same way, Myer collaborated with Victorias secret model to boost their sales. Although the sales margin of Myer is higher than David Jones, Myer is under more debts than its competitors. Harris Scarfe, Kmart Australia and Target Australia are the new rivals of Myer and the CEO of Myer had released The Competitive pricing policy to stay ahead of other competitors in the market (MYER pty ltd. 2017). Context- Myer has been challenged by certain political development in Australia. They are not happy with the goods and services tax applied on imported goods. The GST applies for imports worth more than $1000 and they think that it will create an unfair playing field for local business and create difficult trading environment for them. There is question regarding the cost of GST for items and the income benefit of the tax (ABC News 2017).Bernie Brookes, the head of Myer have even blamed the Australian governments budget measures as a factor creating tough trading condition and leading to patchy sales (Greenblat 2017). Collection of information about 5Cs Myer have restricted their price based promotions and replaced them with consumer focused promotions to know their customers and target mostly sophisticated customers to offer range of products offer. They had employed tactics like One day offers, Super Saturdays, and Secret Sales to boost the sales. Their business has been challenges by digital disruption and the globalization of retail sector. In order to restore their relevance with their customers, they have decided to employ their four pillars to bring the love of shopping in consumers life. To identify their loyalty customer base, they have done substantial research on Australian customer retail segments and used the Roy Morgan data to modify their strategy (Eizenberg et al. 2015). They identified three groups of customers through these research- high value consumers who are up to date with fashion, professionally successful customers who have an interest in brands and those who look for better every day value and affordable fa shion. Based on different customer preference, they divided their brands into different categories to suit the marketplace (Cameron 2017). Myers have known about their true competitors in the market after they intense sales rivalry with other departmental stores like David Jones and Target Kmart who offer similar products in different target markets. These upper class departmental stored located in prime locations provides competitive pricing. This trend in the market has highly influenced their sales figure and store maintenance. The research on main customer base has helped them to understand how the context of business is changing with globalization and rise in mobile and digital technology. They know that their market is dominated by females and it is mainly customer based due to premium pricing and brand categories. They are aware that their business is built on the prestige of their brands and hence they try to offer well-known prestigious brands and build strong customer relationship. The hosting of the Myer Supplier of the Year award is a reflection on how they evaluate the role of each suppliers and appreciate them for being their business partners and suppliers. In the year 2015, they announced PVY Heritage Brands Australia as the Supplier of the year because they provide Myer with well-known brands like Pierre Cardin, Van Heusen, Tommy Hilfiger and many others. The suppliers share their passion with Myer to offer innovative products and take proactive steps to bring growth in business (Media-Release 2017). Developing marketing strategy Based on analysis of the market of Myer in terms of its suppliers, customers and competitors, it can be said that Myer needs to target particular market segments to develop the marketing strategy. Through the Roy Morgan research to categorize their customer base, they have identified three groups of customers for their retail products. They also found that omni-channel customers have given them up to 80% sales compared to customers who shop physically (Cameron 2017). Hence, it is recommended that Myer target such omni-channel customer segment and take adequate steps to embrace digital technology to attract this group of customers. They can invest in digital technology like click and collect to increase online sales and invest in other digital hub to provide in-store experience through digital means. Once this pilot project is successful, the digital hub can be rolled out for other stores nationally. However this change cannot be possible without recruitment of chief digital staffs an d data officers who can lead in the change process. It is also recommended to build the value proposition of the local customers by exciting investment in upgrading the stores and tailoring the according to local customers fashion preferences. They can build value propositions with omni-channel customers by bringing changes in their brand make up and adding latest brands to keep up with the demands in retail industry (Osterwalder et al. 2014). The change and reinvention process should all be linked to the customers. They add more brands by analyzing the most wanted brands currently in the retail market and putting efforts to increase sales margin by inclusion of new and high in demand brands. Hence brand building and sales-led marketing strategies can help in dealing with competitors as well as maintaining customer loyalty base (Zhang et al. 2015). A position statement for the target market can include exceptional shopping experience and customer focused offer to sophisticated customers. The CEO and other retail officers at Myer can take steps to enhance customer service by modifying their flagship stores and efficient store management. Efficient store management can be possible by focusing on low cost and high value products. The upgrading of stores can be done by changing lighting and ambience of the stores and providing visual merchandising to online customers (Pantano 2014). Upgrading the Myers website and expansion of more number of digital service will them to achieve impressive sale performance and deliver high quality and fashionable products. Actions can also be taken on productivity related change such as the value sharing future business goals with key partners and addressing issues related to occupancy cost, space productivity and capital investment in each stores (Fernie and Sparks 2014). The marketing goals can become successful by having a dedicated team who are ready to adapt to new culture of change at the store. Talented and capable people can be recruited to support the system and understand digital process. In case of specialized designation, they can provide extensive training to concerned staffs. They measure the progress and delivery of the new strategy through performance metrics and evaluating their growth within set time frame (West et al. 2015). Justification of marketing mix of the company The growth in target market of any industry depends on the price, product, place and promotion factors. The following steps can be taken to justify the marketing mix in accordance with above recommended marketing strategy for the Myer: Product- As the marketing strategy is customer-focused offer and exceptional shopping experience of consumers; this can be achieved by giving products range that satisfies the needs of target customers. The right product mix will be one that that offer most wanted brands and products complemented by strong omni-channel offer. To inspire and delight their customers, they can invest in brands that provide fashion trends as well as value for their products. Collaboration with well-known brands and international designers can provide significant control and flexibility to Myers business plans (Tambo 2014). Price- Price is also the most important element of attracting customers and bringing profitability in the business. Pricing strategy also helps to shape the perception of the product in consumers eye. To stay ahead of other rivals in the retail industry, their focus should be on giving affordable pricing as well as product offers to customers (Myer2013.annual-report.com.au. 2017). The inclusion of brands like Seed, French Connection and Nine West can help them to battle competition in different sections like arrival of new entrant in retail market and challenges due to online shopping. They can also develop pricing strategies after surveying their existing customers about the things they are looking forward to while shopping at Myer. The inclusion of new brands like Zara and H M can also help to target affordable price and fashionable relevance in products (Traill-Nash and Traill-Nash 2017). Place- In case of Myer, placement or distribution of their product will play a major role in maximizing their productivity. It can go for selective distribution or franchising to enhance their merchandise offer. Myers departmental store already has an advantage of being located in premium locations across Australia to offer their products. In accordance with their omni-channel, they can go for investing in swift digital technology to display their products in a much larger platform from where international customers can also enjoy exceptional shopping experience (Ailawadi and Farris 2017). The focus on best performing stores can help to revive sales figure and restructure cost of products. With a proud history of being the largest departmental store in Australia, this form of prudent action can help to redevelop their balance sheet and achieve flexibility in their business. Reallocation of space and fine tuning merchandise according to store cluster can help to achieve supply chain e fficiencies and a more efficient store network (Lusch et al. 2015). Promotion- As marketing strategy development suggest Myer to invest in new brands to stay ahead of competitors, smart promotional strategy is important to enhance brand recognition and improve sales. Promotion can be done by innovative advertising and sales promotion techniques. With the increase in digital commerce, a point-of-sale system can act as a useful step for inventory management. Optimization of store network and balancing the digital marketing opportunity would act adequate step to integrate the marketing strategy in their retail channel. Effective store network along with attractive advertising techniques can help attract customers to new brands (Kasemsap 2015). Conclusion The report gave insight into the core business and product offerings of Myer, the largest full line departmental store in Australia. With about more than 60 stores in Australia and having their own designer womens wear brands, they have established more than 130 million customer base (Myer 2017). The analysis of the strength and weakness of the company along with key customers and collaborators in the business gave the idea that although they have the advantage of brand reputation, however their business has been challenged by new entrants in the market. To keep up with the demands of retail industry, it is recommended to develop new marketing strategy based on enhanced customer experience and putting more efforts on consumer focused product offer. To succeed in this venture, the support was given by innovative marketing concept in the area of pricing, promotion, product distribution and special emphasis on fashionable products. It can be a sustainable step to keep up with business d emands at the time of globalization and digital commerce. Reference ABC News., 2017.Myer wants review of GST threshold. [online] Available at: https://www.abc.net.au/news/2013-11-20/myer-wants-gst-review/5105050 [Accessed 27 Jan. 2017]. Ailawadi, K.L. and Farris, P.W., 2017. 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